An article that has good content and that contain the keywords that readers are searching for has many page views. Imagine if each article generates a page view of 500 readers, if you have ten of such articles, you will get 5000 page views. With article syndication, you get more back links for higher ranking on search engines and can also brand yourself as an expert in your area of online business.
A great way to build natural and permanent links to your websites is through submitting articles to other web sites each of which contains one or more live links pointing to your business' site. By syndicating custom-written articles to other web sites you're also increasing your chances of being found in the search engines for the keywords that are relevant to your business. There are many webmasters who welcome free content to increases their presence on the Internet.
In order to submit articles to other web sites, someone has to create that content. Many companies provide freelance writing services on a variety of topics. Typically they will have a list of writers they work with on a regular basis and select the one who has the best knowledge of your market area. Alternately, they will tap into a network of freelance writers advertise the topics then take quotes from applicants and manage the production process. Another option is for them to repackage content you already have or guide you in writing keyword-rich new content.
Now that you have completed all the necessary elements of your article its time to distribute it. There would be no point in writing it if know one read it or distributed it. There are many places you can go to submit your articles for reprints, finding them is the difficult part.